2020欧洲杯小组赛

Media 2020-05-06T11:04:00Z
Brand Investment in Esports24x3

The Brand Investment in Esports Report

Business Insider Intelligence details the explosive growth of Sports, and breaks down the different channels brands can take to reach esports fans.
Media 2020-05-06T03:02:00Z
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THE STORIES REPORT: How brands can take advantage of the viral growth of the Stories format

Business Insider Intelligence identifies the most popular platforms for Stories, best practices for engagement, and challenges hindering adoption.
Advertising 2020-05-06T01:11:36Z
Mask Wall Street

The ad world prepares for a return to the office

CEOs of WPP, Omnicom, and others are planning for how their workplaces will change, from smaller office footprints to routine temperature checks.
Tech 2020-05-06T00:18:00Z

Venture-backed startups are laying off thousands of tech workers as the coronavirus strains finances. Here's a list of all of the startups that are cutting headcount.

Here's everything we know about which venture-backed startups are slashing headcount due to the coronavirus and economic fallout.
Tech 2020-05-05T21:16:54Z

Magic Leap is turning to a major health care company to save its future, potentially raising as much as $100 million

Magic Leap is turning to a major health care company for funding, as it scrambles to secure its future.
BI Prime Media 2020-05-05T21:16:08Z

The top social-media platforms marketers want to lean into in 2020, according to a survey of over 1,000 industry professionals

Marketers and consumers plan to lean into Facebook, Instagram, and more in 2020, according to a survey from analytics platform Sprout Social.
BI Prime Media 2020-05-05T20:32:00Z

Inside the 'Brooklyn Nine-Nine' season 8 virtual writers' room, where couches have been recreated on Zoom and pranks include pretending your connection is frozen

'Brooklyn Nine-Nine' showrunner Dan Goor said the writers' room for the NBC shows has resumed remotely and recreated its physical offices on Zoom.
BI Prime Advertising 2020-05-05T20:28:00Z

WPP CEO says returning to work will be voluntary when the advertising giant reopens its US offices

Mark Read said US employees will return to offices voluntarily and that the process would be gradual due to the continued prevalence of the pandemic.
BI Prime Advertising 2020-05-05T17:47:49Z

76% of marketers plan to slash their advertising budgets this year, and ad holding companies could bear the brunt of the cuts

Research firm Gartner sees opportunity for agencies specializing in areas like e-commerce and customer data, though.
Media 2020-05-05T16:30:00Z

What Marketers Should Know About TikTok Ad Formats and a Roundup on Partnership News

This report discusses the growth of TikTok around the world and what marketers should know about the Chinese-owned short-video app.
Media 2020-05-05T15:21:00Z

TikTok is testing a new call-to-action ad option for influencer posts

TikTok tests a new program where it will split ad revenue with select influencers when brands buy in for "Shop Now" buttons on the creators' content.

The Top 5 Trends in Digital Media 2020

Learn how the maturation of social commerce, shifts in publisher revenue streams, and rise of connected TV will shake up the digital media industry.
Media 2020-05-05T13:59:24Z

Netflix is making a sequel to 'Extraction,' which the streamer says is pacing to be its biggest movie ever

Netflix is projecting 90 million households to watch its new action movie "Extraction," starring Chris Hemsworth, in its first four weeks of release.
BI Prime Media 2020-05-05T12:44:00Z

Meet the 20 most powerful WarnerMedia execs and their top deputies. Here are the leaders who will help HBO Max battle Netflix and define AT&T's TV future.

WarnerMedia's new CEO started Friday, culminating nearly two years of high-profile executive moves spurred by AT&T's acquisition of Time Warner.
Media 2020-05-05T10:00:00Z

4 ways COVID-19 could impact digital media and marketing

This FREE report gives insight to how disruptions from the coronavirus will ripple throughout the business world, including the digital media space.
Media 2020-05-05T05:01:00Z

THE ESPORTS ECOSYSTEM: The key players and trends driving the red-hot, fast-growing esports space that's on track to surpass $1.5 billion by 2023

Business Insider Intelligence provides a comprehensive breakdown of the key players involved in the fast-growing esports space.
BI Prime Advertising 2020-05-04T22:54:58Z

CEO of ad giant Omnicom outlines strategy for reopening agency offices around the world — read the internal memo

John Wren wrote that agencies will follow local government guidelines and that no one who feels uncomfortable will have to come back to the office.
BI Prime Advertising 2020-05-04T21:27:00Z

Layoffs and furloughs hit holding companies WPP, Omnicom, IPG, and MDC Partners as advertisers slash spending

CPB, Grey, DDB, and Omnicom Media Group were among the agencies that started to be impacted by the economic affects of the coronavirus.
BI Prime Advertising 2020-05-04T21:09:54Z

Amazon's ad business is spiking, but ad buyers say the coronavirus reveals the commerce giant's weaknesses versus Google and Facebook

Some ad buyers say that ad prices for Amazon have been fluctuated widely amid the pandemic.
BI Prime Media 2020-05-04T20:02:56Z

NBC News chairman Andy Lack to step down amid corporate shakeup

NBC News chairman Andy Lack is stepping down and will transition out of the company by the end of May, NBCUniversal announced Monday.
Media 2020-05-04T19:01:39Z

Netflix says Chris Hemsworth's 'Extraction' is pacing to be its biggest movie premiere ever

Netflix projects that 90 million households will watch at least two minutes of "Extraction" in the first four weeks
Media 2020-05-04T18:40:05Z

Nicolas Cage will play Joe Exotic of 'Tiger King' in a scripted TV series

"Tiger King" was a huge hit for Netflix, but now the story at the center of the docuseries is getting the scripted TV treatment.
Media 2020-05-04T17:59:00Z

The top 5 TV shows returning in May, from 'Homecoming' to 'Dead to Me'

The most anticipated returning TV shows of May include Netflix's "Dead to Me" and Marvel's "Agents of S.H.I.E.L.D."
Media 2020-05-04T17:00:00Z

THE SPORTS STREAMING ECOSYSTEM: How sports are going over-the-top and eroding the last bastion of pay-TV

This report examines how the OTT sports landscape is expanding and fragmenting, and how the fan experience is evolving on digital services.
Media 2020-05-04T16:47:21Z

'Thor: Ragnarok' director Taika Waititi will direct a new 'Star Wars' movie for theatrical release

Taika Waititi also directed the finale of Disney Plus' "The Mandalorian" and the Oscar-winning movie "Jojo Rabbit."
BI Prime Advertising 2020-05-04T15:50:00Z

The CEO of the third-biggest PR firm BCW lays out how the company will outperform its peers in a tough year

The WPP-owned firm said its crisis and public affairs work is in high demand as clients grapple with the coronavirus pandemic.
Media 2020-05-04T12:12:00Z

The top HBO TV shows of all time, ranked from worst to best by critics

Ahead of the launch of HBO Max, we ranked every HBO series according to their ratings on the review aggregator Metacritic.
Media 2020-05-03T18:58:00Z

The top 5 new TV shows premiering in May

The most anticipated new shows of May include DC's "Stargirl," Netflix's "Space Force," and TNT's "Snowpiercer."
Media 2020-05-03T16:35:00Z

THE SVOD SHAKEOUT REPORT: A massive media shakeout is on the horizon — here are the key trends, players, and how we think it will play out

This report predicts how major services will fare in the streaming wars, including Apple TV+, Disney+, HBO Max, Netflix, Amazon Prime Video, and Hulu.
Media 2020-05-03T14:10:00Z

Comedy is dominating among movie and TV viewers as people look for laughs while social distancing

Drama, action/adventure, and family movies and TV shows were also notable genres for at-home audiences.
Media 2020-05-03T11:00:00Z

Get a sneak peek into the most trusted social media platforms of 2019

Get a peek into our Digital Trust Rankings by downloading a FREE preview of our 2019 Digital Trust Enterprise Edge Report!
Media 2020-05-02T22:00:00Z

THE ESPORTS ECOSYSTEM: The key players and trends driving the red-hot, fast-growing esports space that's on track to surpass $1.5 billion by 2023

Business Insider Intelligence provides a comprehensive breakdown of the key players involved in the fast-growing esports space.
Media 2020-05-02T14:10:00Z

The top 9 shows on Netflix and other streaming services this week

The most in-demand streaming shows this week include Apple TV Plus' "Defending Jacob" and Hulu's "Little Fires Everywhere."
Strategy 2020-05-02T13:21:00Z

The first Gen-Z winner of 'RuPaul's Drag Race' tells us how drag has gone virtual — and how the disrupted current season's finale should work

Aquaria, the first Gen Z winner of "RuPaul's Drag Race," talks online drag shows and the benefits of delaying season 12's finale.
Advertising 2020-05-02T13:00:00Z

Meet the 33 people with the most power at YouTube, the world's biggest online video company

YouTube made $15 billion in advertising revenue in 2019, and it's making a bigger push into TV and streaming.
Media 2020-05-02T03:01:00Z

8 TV & video marketing trends you should know before advertising in 2020

As traditional TV viewership declines, people are watching more TV than ever on newer devices - phone, tablets, computers and connected TVs. See the 8 video marketing trends you need to know in 2020 to better reach your customers for less.
Media 2020-05-01T17:48:43Z

The top 7 movies on Netflix this week, from 'Extraction' to 'Incredibles 2'

The most popular movies on Netflix this week include its new original action movie "Extraction" and the Pixar hit "Incredibles 2."
BI Prime Media 2020-05-01T17:35:00Z

Data reveals how large the decline in paid Instagram influencer posts has been in recent weeks, as the ad market sputters

Branded content has fallen from representing 35% of influencer posts in mid-February to 4% in mid-April, according to a new report from Launchmetrics.
Media 2020-05-01T17:00:00Z

Get a sneak peek into the most trusted social media platforms of 2019

Get a peek into our Digital Trust Rankings by downloading a FREE preview of our 2019 Digital Trust Enterprise Edge Report!
BI Prime Advertising 2020-05-01T15:01:21Z

The cautionary tale of a marketing agency that ad giant WPP acquired for $300 million and shut down 4 years later

Triad was a shopping marketing agency that long relied on Walmart for its business.
Media 2020-05-01T14:57:00Z

Facebook and Google's stabilizing ad revenue isn't a sign of recovery for the broader ad ecosystem

Facebook and Google see stabilizing ad revenues after drops in March, but this doesn't mean recovery for the broader ad ecosystem is on the horizon.
Media 2020-05-01T14:00:00Z

Connected TV Trends 2020 Roundup

Advertiser investment in connected TV is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape.
BI Prime Advertising 2020-05-01T13:33:00Z

Gary Vaynerchuk started his entrepreneurial career with an online wine store — here's how he plans to turn that experience into a new business

He started VaynerCommerce with the acquisition of a 20-year-old Los Angeles-based firm, Lucid Fusion.
Media 2020-05-01T10:04:00Z

THE RISE OF AMAZON ADVERTISING: This is exactly what Amazon is doing to siphon billions of ad dollars from Google and Facebook and why brands love it

Business Insider Intelligence examines how Amazon's ad business is growing, and how it could take share from the Google-Facebook duopoly.
Media 2020-05-01T06:03:00Z

THE SVOD SHAKEOUT REPORT: A massive media shakeout is on the horizon — here are the key trends, players, and how we think it will play out

This report predicts how major services will fare in the streaming wars, including Apple TV+, Disney+, HBO Max, Netflix, Amazon Prime Video, and Hulu.
News 2020-05-01T02:09:00Z

Anderson Cooper just became a dad. Here's how the son of an heiress became America's favorite news anchor.

Anderson Cooper is a prime-time anchor on "Anderson Cooper 360" and one of television's most recognizable faces. His son, Wyatt Morgan Cooper, was born on April 27.
Media 2020-05-01T00:01:00Z

THE CONTENT MODERATION REPORT: Social platforms are facing a massive content crisis — here's why we think regulation is coming and what it will look like

This report analyzes a pressing issue currently facing social platforms — content moderation — and lays out how we expect the debate to evolve.
BI Prime Advertising 2020-04-30T20:13:00Z

Facebook and Google got hit hard by the coronavirus, but their massive ad businesses will come out stronger in the end

Ad buyers said post-pandemic, people will be doing more online and money may move to performance-based platforms, which will benefit the tech giants.
Media 2020-04-30T20:00:00Z

The Stories Slide Deck: How Stories stack up across social platforms

Business Insider Intelligence has compiled a slide deck that looks into how Stories work on Instagram and Snapchat, and how brands and publishers should be using the Stories feature to reach their audiences.
BI Prime Advertising 2020-04-30T20:00:00Z

JPMorgan's new chief media officer reveals how the company developed a scorecard to adjust its advertising during the coronavirus

Tracy-Ann Lim's appointment comes as advertisers are changing how the message to consumers in light of the pandemic.
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