Advertising 2020-05-06T01:11:36Z
Mask Wall Street

The ad world prepares for a return to the office

CEOs of WPP, Omnicom, and others are planning for how their workplaces will change, from smaller office footprints to routine temperature checks.
Tech 2020-05-06T00:18:00Z
audrey gelman the wing

Venture-backed startups are laying off thousands of tech workers as the coronavirus strains finances. Here's a list of all of the startups that are cutting headcount.

Here's everything we know about which venture-backed startups are slashing headcount due to the coronavirus and economic fallout.
BI Prime Media 2020-05-05T21:16:08Z

The top social-media platforms marketers want to lean into in 2020, according to a survey of over 1,000 industry professionals

Marketers and consumers plan to lean into Facebook, Instagram, and more in 2020, according to a survey from analytics platform Sprout Social.
BI Prime Advertising 2020-05-05T20:28:00Z

WPP CEO says returning to work will be voluntary when the advertising giant reopens its US offices

Mark Read said US employees will return to offices voluntarily and that the process would be gradual due to the continued prevalence of the pandemic.
BI Prime Advertising 2020-05-05T18:55:00Z

Anheuser-Busch InBev's global chief marketing officer reveals how its $1 billion innovation unit ZX Ventures is helping the company weather the coronavirus

The company's response has centered on people spending more time cooking, using in-home entertainment, and socializing in smaller groups.
BI Prime Advertising 2020-05-05T17:47:49Z

76% of marketers plan to slash their advertising budgets this year, and ad holding companies could bear the brunt of the cuts

Research firm Gartner sees opportunity for agencies specializing in areas like e-commerce and customer data, though.
Retail 2020-05-05T15:28:42Z

Wendy's won't switch to frozen beef, even as shortages cause hundreds of locations to run out of burgers

Despite some locations running out of burgers, Wendy's says the chain has no plans to serve hamburgers made with frozen beef.
Retail 2020-05-05T15:20:00Z

How Starbucks plans to reopen 85% of stores by the end of this week and what the new normal for its coffee shops will look like

Starbucks stores across America will begin reopening next week, but they won't look the same as they did before the coronavirus pandemic.
BI Prime Media 2020-05-05T12:44:00Z

Meet the 20 most powerful WarnerMedia execs and their top deputies. Here are the leaders who will help HBO Max battle Netflix and define AT&T's TV future.

WarnerMedia's new CEO started Friday, culminating nearly two years of high-profile executive moves spurred by AT&T's acquisition of Time Warner.
Advertising 2020-05-05T04:00:00Z

Analyzing Instagram user growth and usage patterns in 2020

eMarketer shares key insights on how Instagram user growth and usage patterns will evolve in 2020.
BI Prime Advertising 2020-05-04T22:54:58Z

CEO of ad giant Omnicom outlines strategy for reopening agency offices around the world — read the internal memo

John Wren wrote that agencies will follow local government guidelines and that no one who feels uncomfortable will have to come back to the office.
BI Prime Advertising 2020-05-04T21:27:00Z

Layoffs and furloughs hit holding companies WPP, Omnicom, IPG, and MDC Partners as advertisers slash spending

CPB, Grey, DDB, and Omnicom Media Group were among the agencies that started to be impacted by the economic affects of the coronavirus.
BI Prime Advertising 2020-05-04T21:09:54Z

Amazon's ad business is spiking, but ad buyers say the coronavirus reveals the commerce giant's weaknesses versus Google and Facebook

Some ad buyers say that ad prices for Amazon have been fluctuated widely amid the pandemic.
BI Prime Media 2020-05-04T20:02:56Z

NBC News chairman Andy Lack to step down amid corporate shakeup

NBC News chairman Andy Lack is stepping down and will transition out of the company by the end of May, NBCUniversal announced Monday.
BI Prime Advertising 2020-05-04T15:50:00Z

The CEO of the third-biggest PR firm BCW lays out how the company will outperform its peers in a tough year

The WPP-owned firm said its crisis and public affairs work is in high demand as clients grapple with the coronavirus pandemic.
Retail 2020-05-04T14:41:00Z

McDonald's designed a new type of restaurant for the coronavirus era in Europe — here's what it's like to visit

As McDonald's prepares to reopen dining rooms in the US, the company is trying to craft a "virus-proof" design.
Retail 2020-05-04T14:20:40Z

Nike positions itself as a 'woke' apparel maker that champions progressive values. But the company's history exposes a darker reality.

Nike's tarnished training program for long-distance runners, legacy of abusive labor practices, and brewing sexual harassment allegations are a far cry from the image it has long tried to project.
Retail 2020-05-03T13:00:00Z

Fast-food chains like McDonald's and Taco Bell are betting traumatized Americans will flock to familiarity as restaurants reopen

Fast-food executives say they expect customers' desire for normality and familiarity will help rebuild sales.
Advertising 2020-05-02T13:00:00Z

Meet the 33 people with the most power at YouTube, the world's biggest online video company

YouTube made $15 billion in advertising revenue in 2019, and it's making a bigger push into TV and streaming.
BI Prime Retail 2020-05-02T12:00:00Z

A sneaker influencer with over 1 million subscribers breaks down how he earns his money through YouTube videos, brand deals, and consulting projects

Jacques "Kustoo" Slade has built a career out of sneakers. Here's how he became one of the most influential people in the sneaker world.
BI Prime Tech 2020-05-02T12:00:00Z

There's a little-noticed red flag in Facebook and Google's latest financial reports, and it highlights a worrying weakness among their customers

Facebook's "bad debt expense" soared 50-fold. It's bad news for the economy — and a warning sign for Facebook.
BI Prime Media 2020-05-01T17:35:00Z

Data reveals how large the decline in paid Instagram influencer posts has been in recent weeks, as the ad market sputters

Branded content has fallen from representing 35% of influencer posts in mid-February to 4% in mid-April, according to a new report from Launchmetrics.
BI Prime Advertising 2020-05-01T15:01:21Z

The cautionary tale of a marketing agency that ad giant WPP acquired for $300 million and shut down 4 years later

Triad was a shopping marketing agency that long relied on Walmart for its business.
Retail 2020-05-01T13:46:17Z

Popeyes sales surged a whopping 29% despite the coronavirus pandemic, as America's chicken sandwich obsession continues

Even the coronavirus pandemic couldn't neutralize the power of Popeyes' chicken sandwich at a time when many restaurants are struggling.
Retail 2020-05-01T13:37:00Z

The coronavirus pandemic demolished breakfast sales at fast-food giants like McDonald's and Taco Bell

Breakfast sales at fast-food chains like McDonald's and Taco Bell plummeted in the coronavirus pandemic, as morning routines are thrown out of wack.
BI Prime Advertising 2020-05-01T13:33:00Z

Gary Vaynerchuk started his entrepreneurial career with an online wine store — here's how he plans to turn that experience into a new business

He started VaynerCommerce with the acquisition of a 20-year-old Los Angeles-based firm, Lucid Fusion.
BI Prime Advertising 2020-04-30T20:13:00Z

Facebook and Google got hit hard by the coronavirus, but their massive ad businesses will come out stronger in the end

Ad buyers said post-pandemic, people will be doing more online and money may move to performance-based platforms, which will benefit the tech giants.
BI Prime Advertising 2020-04-30T20:00:00Z

JPMorgan's new chief media officer reveals how the company developed a scorecard to adjust its advertising during the coronavirus

Tracy-Ann Lim's appointment comes as advertisers are changing how the message to consumers in light of the pandemic.
BI Prime Advertising 2020-04-30T19:09:59Z

Buzzy $1 billion clothing rental startup Rent The Runway's longtime exec and president Maureen Sullivan has left the company

The departure comes as Rent the Runway has furloughed 35% of its corporate employees and cut overall headcount as a result of fallout from the coronavirus.
BI Prime Retail 2020-04-30T19:03:03Z

McDonald's is temporarily changing how restaurants get burgers, bacon, and sausages, with CEO saying the state of the meat supply chain in America is 'concerning'

McDonald's is temporarily exercising new control over how much beef and pork restaurants receive, as Americans worry about meat shortages.
Tech 2020-04-30T18:56:20Z

TikTok surpasses 2 billion downloads and sets a record for app installs in a single quarter

TikTok's 315 million installs in Q1 2020 is not only a record for the platform, it's also the most downloads any app has ever gotten in one quarter.
BI Prime Tech 2020-04-30T18:40:36Z
Media 2020-04-30T15:49:00Z

How the coronavirus is changing the influencer business, according to marketers and top Instagram and YouTube stars

Business Insider spoke to influencer-marketing professionals across the industry to learn how they're adjusting during the coronavirus pandemic.
BI Prime Advertising 2020-04-30T15:21:23Z

The 33 insiders who wield the most power at YouTube

YouTube is the world's biggest online video company, and it's making a bigger push into TV and streaming.
BI Prime Advertising 2020-04-30T15:16:00Z

The CEO of Edelman reveals his plan to help the PR giant rebound after the economic crisis set back his goal to hit $1 billion in revenue

The firm said it plans to keep spending in areas like digital, creative, and data analytics to take business from ad agencies.
BI Prime Media 2020-04-30T14:24:35Z

A YouTube creator and active-duty US Navy sailor had his highest-earning month ever in April despite ad rates plummeting

Austen Alexander is an active-duty sailor for the US Navy and a YouTube creator with 344,000 subscribers.
BI Prime Advertising 2020-04-30T13:21:57Z

Chipotle's chief marketing officer reveals how the company's shift to digital has helped it weather the coronavirus crisis

CMO Chris Brandt credited the company's investments in efforts like online delivery and email targeting with a big increase in digital sales in March.
Media 2020-04-30T12:16:45Z

Making money from Instagram livestreams, inside the invite-only app Community, and social-media guidelines for brands during a health crisis

This week's rundown includes how Instagram has changed in recent weeks and inside the text-marketing startup Community.

The latest mobile trends to know in 2020 including 5G technologies, privacy regulations, mobile & video advertising

People now spend more time on their phones than TVs - and businesses are taking notice. See the latest mobile trends covering technologies, regulations, advertising and what brands need to know.
BI Prime Tech 2020-04-30T01:47:35Z

As small businesses are devastated by coronavirus, Facebook looks in a stronger position than ever

The pandemic looks likely to reinforce Facebook's dominance and revive its damaged reputation.
Tech 2020-04-29T19:30:00Z

LIVE: Facebook shrugs off coronavirus concerns to report 'stability' in ad revenue, sending stock soaring 10%

On Wednesday, Facebook gives the world its first real look at how the pandemic has impacted its business.
BI Prime Advertising 2020-04-29T19:11:00Z

6 ad agency leaders reveal the frustrating steps they're taking to get a loan from the government's $350 billion stimulus, and what their struggle says about the industry's future

Execs blame big banks and the federal government, saying the ad industry may face another reckoning when the loans expire in July.
BI Prime Media 2020-04-29T18:01:11Z

Instagram influencers can earn thousands of dollars for a sponsored livestream, but they have to get risk-averse brands on board

As interest in live video has spiked in recent weeks, creators, marketers, and tech platforms are finding new ways to make money from livestreaming.
BI Prime Retail 2020-04-29T17:16:00Z

'Traumatized' McDonald's franchisees face coronavirus sales slump, as some slam the company over 'anemic' response

One McDonald's franchisee called the company's response to the coronavirus pandemic "wobbly and mealy-mouthed."
Advertising 2020-04-29T17:16:00Z

How the coronavirus pandemic is impacting buzzy startups, from Rent the Runway to Peloton

Some startups are shutting down, laying off staff, and drastically changing their marketing plans in the face of a new business reality.
BI Prime Tech 2020-04-29T17:14:04Z

Google saw 2 out of the 3 pillars of its $135 billion ad business get slammed by the coronavirus. Here's what we know about the winners and losers of Google's main moneymaker.

Google has given us a deeper look at how its ad business is faring in the pandemic, with some bad news, and some good.
BI Prime Advertising 2020-04-29T16:42:00Z

Internal communications business is booming for PR firms like Edelman, Prosek, and Kekst CNC as CEOs scramble to reassure remote workforces and plan for a return to the office

Edelman said it expected to see its employee engagement revenue grow 10-20% this year despite the economic downturn.
BI Prime Advertising 2020-04-29T16:22:00Z

Here's how Burger King, Chipotle, Domino's, and Subway are adapting their marketing as customers move to a delivery-based future

Chains like Domino's, which has a strong delivery business, have grown, while Subway has struggled, sources say.
BI Prime Media 2020-04-29T16:13:00Z

An influencer-marketing agency shares its guidelines for brands that want to run social-media campaigns during the pandemic and what to avoid

Some brands have begun establishing new ways of engaging with influencers across social media amid the coronavirus outbreak.
BI Prime Media 2020-04-29T15:47:00Z

Sling TV is ramping up ad spending more than its live streaming TV rivals as it looks to restart growth and gain market share

Sling spent an estimated 17% more on US advertising in March 2020 than in February, according to data from MediaRadar.
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